SEO is evolving…are you ready? — Lorenz Esposito // SearchX
- Part 1 SEO is evolving…are you ready? — Lorenz Esposito // SearchX
- Part 2The power of content with SEO — Lorenz Esposito // SearchX
Show Notes
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01:13Transitioning from a soccer career to SEOBefore discovering SEO, Lorenz played soccer in Sweden, reaching Division Two, just one league away from turning professional. After returning to the US, he shifted to using his college degree in marketing, specializing in SEO to deepen his skill set.
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03:17Lorenzs rationale for specializing in SEOLorenz was drawn to SEOs dynamic and ever-evolving nature and the opportunity to learn continuously. He enjoys the fact that SEO varies for each client and wants to help clients navigate an often misunderstood aspect of marketing.
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05:05The evolution of SEO with AI toolsThe evolving landscape, particularly in content creation, is marked by the rise of AI tools automating the jobs of SEO content strategists and writers. However, the sustainability of this approach remains uncertain, especially with more frequent Google algorithm updates.
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07:48Winning in the evolving SEO landscape with AIThe key is figuring out how to integrate AI to amplify your current processes so SEOs can focus on strategy. Winners will be those who embrace and test out AI tools to identify the ones that can help them streamline and maximize quality content output sustainably.
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10:55Technical SEO and AI website buildersAI website builders and plug-and-play platforms like Squarespace are enabling quick, functional website launches. However, regardless of the platform, websites will need to be clean, and technically sound, with good SEO and content to stand out.
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13:37SearchX and its niche market focusSearchX launched last November and has been in business for three months. Their niche is helping local contractors leverage SEO to increase their online presence, client base, and demand for their services.
Quotes
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"Winning with AI in SEO comes down to figuring out a way to help it amplify your current processes. So, finding ways to go from six blogs a month to 12, while maintaining quality." - Lorenz Esposito
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"AI website builders and platforms like Squarespace give people an opportunity to break into the SEO space. However, it'll come down to who has a clean site and how theyre leveraging the SEO, content, and technical side." - Lorenz Esposito
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"Theres a theory that there's going to be a content velocity update, where Google's going to hone in on how content was created and how factually correct it is. It's going to hit a lot of people hard if it happens." - Lorenz Esposito
- Part 1 SEO is evolving…are you ready? — Lorenz Esposito // SearchX
- Part 2The power of content with SEO — Lorenz Esposito // SearchX
Up Next:
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Part 1SEO is evolving…are you ready? — Lorenz Esposito // SearchX
Lorenz Esposito, Founder of SearchX, delves into preparing for SEO’s evolution. As AI takes the reins in content creation and simplifies website building, it's evident that SEO is undergoing a transformative revolution. Yet, with AI playing an increasingly prominent role in content creation and task automation, the SEO landscape is poised to witness the emergence of both winners and losers. Today, Lorenz discusses how SEO is evolving.
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Part 2The power of content with SEO — Lorenz Esposito // SearchX
Lorenz Esposito, Founder of SearchX, delves into preparing for SEO’s evolution. While it's easier than ever for small businesses to create a website, they often overlook the strategic incorporation of SEO content. Knowing what potential customers are searching for, understanding their pain points, and positioning the business as the solution through purposeful content creation is key. Today, Lorenz discusses the power of content with SEO.
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